:root {
  --bg: #f5f7fa;
  --bg-dots: #dde3ee;
  --surface: #ffffff;
  --ink: #0f172a;
  --muted: #64748B;
  --line: #e2e8f0;
  --blue: #4f46e5;
  --blue-deep: #7c3aed;
  --blue-soft: #eef0fd;
  --accent-ok: #4F46E5;
  --accent-ok-soft: #eef0fd;
  --navy: #0f172a;
  --cyan: #00B4FF;
  --grad: linear-gradient(100deg, #4F46E5, #7C3AED);
}

* { box-sizing: border-box; min-width: 0; }
html { scroll-behavior: smooth; }
html, body { overflow-x: hidden; max-width: 100vw; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: "Poppins", "Avenir Next", "Poppins", ui-sans-serif, system-ui, sans-serif;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
img, svg { max-width: 100%; height: auto; }
.container { max-width: 1080px; margin: 0 auto; padding: 0 22px; }

/* NAV */
.nav {
  position: sticky; top: 0; z-index: 50; width: 100%;
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding: 14px clamp(16px, 4vw, 32px);
  background: rgba(255, 255, 255, 0.82);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}
.logo { font-weight: 700; letter-spacing: 0.04em; font-size: 26px; color: var(--ink); text-decoration: none; white-space: nowrap; display: inline-flex; align-items: center; gap: 8px; }
.logo-mark { height: 42px; width: auto; display: block; }
/* Wordmark : image vectorielle du kit (A en chevron, baseline incluse) */
.logo-word { height: 38px; width: auto; display: block; }
footer .logo-word { height: 34px; }

/* BOUTONS */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  padding: 12px 24px; border-radius: 999px;
  font-weight: 700; font-size: 15px; text-decoration: none;
  transition: transform 0.2s, box-shadow 0.2s, background 0.2s;
  white-space: nowrap;
}
.btn:focus-visible { outline: 2px solid var(--blue); outline-offset: 3px; }
.btn-primary {
  background: var(--grad); color: #fff;
  box-shadow: 0 1px 2px rgba(10, 22, 40, 0.2);
}
.btn-primary:hover { transform: translateY(-1px); box-shadow: 0 10px 26px rgba(79, 70, 229, 0.35); }
.btn-ghost { border: 1.5px solid var(--line); background: var(--surface); color: var(--ink); }
.btn-ghost:hover { border-color: var(--ink); }
.btn-sm { padding: 9px 18px; font-size: 13.5px; }
.btn-lg { padding: 15px 32px; font-size: 16px; }

/* TYPO */
.eyebrow {
  display: inline-flex; align-items: center; gap: 8px;
  text-transform: uppercase; letter-spacing: 0.14em;
  font-size: 11.5px; font-weight: 700; color: var(--blue);
  margin: 0 0 16px;
  padding: 6px 14px; border-radius: 999px;
  background: linear-gradient(100deg, rgba(79, 70, 229, 0.07), rgba(124, 58, 237, 0.09));
  border: 1px solid rgba(79, 70, 229, 0.22);
}
.eyebrow::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--grad); flex: none; }
h1 {
  font-size: clamp(40px, 7.5vw, 78px);
  /* 1.45 : mesure dans le navigateur — en dessous de 1.38 les jambages (p, q, g)
     de la ligne precedente touchent le bloc surligne. A 1.45 : 9px de marge. */
  line-height: 1.45; font-weight: 800; letter-spacing: -0.025em;
  margin: 0 0 24px; text-wrap: balance;
}
h2 {
  font-size: clamp(30px, 5vw, 48px);
  line-height: 1.1; font-weight: 800; letter-spacing: -0.02em;
  margin: 0 0 16px; text-wrap: balance;
}
h3 { font-size: 18px; font-weight: 700; margin: 0 0 6px; }
.lede { font-size: clamp(17px, 2.2vw, 20px); color: var(--muted); margin: 0 auto 34px; max-width: 56ch; }
.section-intro { color: var(--muted); max-width: 60ch; margin: 0 0 36px; font-size: 16.5px; }
.section-intro.center { margin-left: auto; margin-right: auto; }
.muted { color: var(--muted); }
.grad { color: var(--blue); }

/* HERO */
.hero {
  position: relative;
  padding: clamp(70px, 12vh, 130px) 0 60px;
  background-image:
    radial-gradient(56% 44% at 50% 0%, rgba(79, 70, 229, 0.13), transparent 72%),
    radial-gradient(38% 34% at 84% 22%, rgba(124, 58, 237, 0.09), transparent 70%),
    radial-gradient(34% 30% at 12% 34%, rgba(79, 70, 229, 0.07), transparent 70%),
    radial-gradient(var(--bg-dots) 1.2px, transparent 1.2px);
  background-size: auto, auto, auto, 26px 26px;
}
.hero-center { text-align: center; }
.pill-word {
  display: inline-block;
  background: var(--grad); color: #fff;
  border-radius: 0.32em;
  padding: 0.02em 0.35em 0.06em;
  line-height: 1.15;
}
.hero-ctas { display: flex; gap: 14px; flex-wrap: wrap; justify-content: center; margin-bottom: 40px; }
.scroll-hint {
  display: flex; flex-direction: column; align-items: center; gap: 8px;
  font-size: 11px; letter-spacing: 0.25em; color: var(--muted); font-weight: 600;
  margin-bottom: 50px;
}
.mouse {
  width: 26px; height: 40px; border: 2px solid var(--muted); border-radius: 14px;
  display: flex; justify-content: center; padding-top: 7px;
}
.mouse i { width: 3px; height: 8px; background: var(--blue); border-radius: 2px; }
@media (prefers-reduced-motion: no-preference) {
  .mouse i { animation: wheel 1.6s ease infinite; }
  @keyframes wheel { 0% { transform: translateY(0); opacity: 1; } 70% { transform: translateY(10px); opacity: 0; } 100% { opacity: 0; } }
}

/* HERO VISUAL — maquette Google */
.hero-visual { max-width: 620px; margin: 0 auto; padding: 0 22px; }
.hero-visual .browser { box-shadow: 0 1px 3px rgba(10, 22, 40, 0.06), 0 24px 60px -12px rgba(79, 70, 229, 0.22); }
.browser {
  position: relative; width: 100%;
  background: var(--surface); border: 1px solid var(--line); border-radius: 14px;
  box-shadow: 0 1px 3px rgba(10, 22, 40, 0.06), 0 16px 40px rgba(10, 22, 40, 0.08);
  overflow: hidden;
}
.browser-bar { display: flex; align-items: center; gap: 7px; padding: 12px 16px; border-bottom: 1px solid var(--line); }
.bdot { width: 11px; height: 11px; border-radius: 50%; flex-shrink: 0; }
.bdot:nth-child(1) { background: #cbd5e1; }
.bdot:nth-child(2) { background: #d7dee8; }
.bdot:nth-child(3) { background: #e2e8f0; }
.burl { margin-left: 10px; font-size: 12px; color: var(--muted); background: var(--bg); border-radius: 999px; padding: 4px 14px; }
.serp { padding: 16px 18px 22px; }
.serp-search {
  display: flex; align-items: center; gap: 10px;
  border: 1.5px solid var(--line); border-radius: 999px;
  padding: 10px 16px; margin-bottom: 16px;
  color: var(--ink); font-size: 14px;
  overflow: hidden; white-space: nowrap;
}
.serp-search svg { color: var(--muted); flex-shrink: 0; }
.caret { width: 2px; height: 16px; background: var(--blue); display: inline-block; flex-shrink: 0; }
@media (prefers-reduced-motion: no-preference) { .caret { animation: blink 1s steps(1) infinite; } }
@keyframes blink { 50% { opacity: 0; } }
.serp-result { padding: 12px 14px; border-radius: 12px; margin-bottom: 10px; }
.serp-result.you { background: var(--blue-soft); border: 1px solid rgba(79,70,229, 0.35); }
.serp-result.other { border: 1px solid var(--line); }
.serp-badge { font-size: 10.5px; font-weight: 800; letter-spacing: 0.06em; padding: 2px 8px; border-radius: 4px; display: inline-block; margin-bottom: 5px; }
.serp-badge.ad { background: var(--blue); color: #fff; }
.serp-badge.seo { background: var(--accent-ok-soft); color: var(--accent-ok); }
.serp-title { margin: 0; font-size: 14.5px; font-weight: 700; color: var(--blue); }
.serp-url { margin: 2px 0 0; font-size: 12px; color: var(--accent-ok); }
.sk { display: block; height: 9px; border-radius: 4px; background: #e6eaf1; margin: 7px 0; }
.sk-1 { width: 70%; } .sk-2 { width: 45%; }
.serp-result.organic { opacity: 0; }
@media (prefers-reduced-motion: no-preference) {
  .serp-result.organic { animation: seoRise 1s ease 2.2s forwards; }
  @keyframes seoRise { from { opacity: 0; transform: translateY(10px); } to { opacity: 1; transform: none; } }
}
@media (prefers-reduced-motion: reduce) { .serp-result.organic { opacity: 1; } }
.lead-toast {
  position: absolute; right: 12px; bottom: 12px; max-width: calc(100% - 24px);
  display: flex; align-items: center; gap: 10px;
  background: var(--surface); border: 1.5px solid var(--accent-ok);
  border-radius: 12px; padding: 9px 14px;
  box-shadow: 0 12px 30px rgba(10, 22, 40, 0.15);
  opacity: 0; transform: translateY(12px);
  transition: opacity 0.4s ease, transform 0.4s ease;
}
.lead-toast.show { opacity: 1; transform: none; }
.lt-ico { font-size: 17px; }
.lt-txt { display: flex; flex-direction: column; line-height: 1.3; min-width: 0; }
.lt-txt strong { font-size: 12.5px; color: var(--accent-ok); }
.lt-txt em { font-style: normal; font-size: 12px; color: var(--ink); white-space: nowrap; }

/* SECTIONS */
section { padding: clamp(44px, 6.5vw, 72px) 0; }

/* STATEMENT — bande navy */
.statement {
  background:
    radial-gradient(50% 90% at 22% 110%, rgba(79, 70, 229, 0.28), transparent 60%),
    radial-gradient(44% 80% at 82% -10%, rgba(0, 180, 255, 0.10), transparent 60%),
    var(--navy);
  color: #fff; text-align: center;
}
.st-line {
  font-size: clamp(26px, 4.6vw, 52px);
  font-weight: 800; letter-spacing: -0.02em; line-height: 1.25;
  margin: 0.2em 0; text-wrap: balance;
}
.st-blue { color: var(--cyan); }
.st-line .w { display: inline-block; opacity: 0.12; transition: opacity 0.5s ease; }
.st-line .w.on { opacity: 1; }

/* BENTO */
.bento { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; margin-top: 44px; }
@media (max-width: 760px) { .bento { grid-template-columns: 1fr; } }
.tile {
  margin: 0; background: var(--surface);
  border: 1px solid var(--line); border-radius: 14px;
  overflow: hidden;
  box-shadow: 0 1px 3px rgba(10, 22, 40, 0.05);
  transition: transform 0.3s ease, box-shadow 0.3s ease;
}
.tile:hover { transform: translateY(-3px); border-color: rgba(79, 70, 229, 0.32); box-shadow: 0 12px 34px -6px rgba(79, 70, 229, 0.16), 0 10px 30px rgba(10, 22, 40, 0.06); }
.tile img { display: block; width: 100%; object-fit: cover; }
.tile figcaption { padding: 16px 22px 20px; font-size: 15px; color: var(--muted); }
.tile figcaption strong { color: var(--ink); }

/* CHIFFRES */
.numbers { background: var(--surface); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); padding: clamp(44px, 7vw, 70px) 0; }
.num-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 28px; text-align: center; }
.num strong { display: block; font-size: clamp(30px, 4vw, 44px); font-weight: 800; letter-spacing: -0.02em; font-variant-numeric: tabular-nums; background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; }
.num span { font-size: 13.5px; color: var(--muted); }

/* CHART */
.chart-box { background: var(--surface); border: 1px solid var(--line); border-radius: 14px; padding: clamp(18px, 3vw, 28px); box-shadow: 0 1px 3px rgba(10, 22, 40, 0.05); }
.legend { display: flex; gap: 22px; flex-wrap: wrap; margin-bottom: 14px; font-size: 13.5px; color: var(--muted); }
.legend span { display: inline-flex; align-items: center; gap: 8px; }
.dot { width: 12px; height: 12px; border-radius: 50%; display: inline-block; }
.dot.sea { background: #94A3B8; }
.dot.seo { background: var(--grad); }
.axis { fill: var(--muted); font-size: 13px; }
.pin { fill: var(--ink); font-size: 13.5px; font-weight: 700; }
.chart-box svg circle { fill: var(--surface); stroke: var(--ink); }
.caption { color: var(--muted); font-size: 14px; margin: 14px 0 0; }
#curve-sea, #curve-seo { stroke-dasharray: 900; stroke-dashoffset: 900; }
.chart-box.drawn #curve-sea, .chart-box.drawn #curve-seo { animation: draw 1.8s ease forwards; }
.chart-box.drawn #curve-seo { animation-delay: 0.3s; }
@keyframes draw { to { stroke-dashoffset: 0; } }
@media (prefers-reduced-motion: reduce) { #curve-sea, #curve-seo { stroke-dasharray: none; stroke-dashoffset: 0; } }

/* SIMULATEUR */
.sim {
  display: grid; grid-template-columns: 1fr 1.15fr; gap: 26px;
  background: var(--surface); border: 1px solid var(--line); border-radius: 14px;
  padding: clamp(22px, 4vw, 34px);
  box-shadow: 0 1px 3px rgba(10, 22, 40, 0.05);
}
@media (max-width: 800px) { .sim { grid-template-columns: 1fr; } }
.sim-inputs label { display: block; margin-bottom: 28px; }
.sim-inputs span { display: block; font-size: 14px; color: var(--muted); margin-bottom: 6px; }
.sim-inputs output { display: block; font-size: 30px; font-weight: 800; margin-bottom: 10px; font-variant-numeric: tabular-nums; color: var(--ink); }
input[type="range"] { width: 100%; accent-color: var(--blue); cursor: pointer; }
.sim-results { border-left: 1px solid var(--line); padding-left: 26px; display: flex; flex-direction: column; justify-content: center; gap: 18px; }
@media (max-width: 800px) { .sim-results { border-left: none; padding-left: 0; border-top: 1px solid var(--line); padding-top: 22px; } }
.sim-row { display: flex; justify-content: space-between; align-items: baseline; gap: 14px; flex-wrap: wrap; }
.sim-label { font-size: 14.5px; color: var(--muted); max-width: 30ch; }
.sim-label em { display: block; font-style: normal; font-size: 12px; opacity: 0.8; }
.sim-value { font-size: 22px; font-weight: 800; font-variant-numeric: tabular-nums; }
.sim-value.good { color: var(--accent-ok); }
.sim-value.grad { background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; }
.sim-row.total { border-top: 1px solid var(--line); padding-top: 18px; }
.sim-row.total .sim-value { font-size: 30px; }

/* CARDS engagements */
.grid-2 { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 18px; margin-top: 40px; }
.card {
  background: var(--surface); border: 1px solid var(--line); border-radius: 14px;
  padding: 26px 28px;
  box-shadow: 0 1px 3px rgba(10, 22, 40, 0.05);
  transition: transform 0.25s, box-shadow 0.25s;
}
.card:hover { transform: translateY(-4px); border-color: rgba(79, 70, 229, 0.32); box-shadow: 0 12px 30px -6px rgba(79, 70, 229, 0.14), 0 8px 24px rgba(10, 22, 40, 0.05); }
.card p { margin: 0; color: var(--muted); font-size: 14.5px; }

/* FAQ */
.faq-list { max-width: 740px; }
.faq-list details { border-bottom: 1px solid var(--line); }
.faq-list summary {
  cursor: pointer; padding: 19px 36px 19px 0; font-weight: 700; font-size: 16.5px;
  list-style: none; position: relative;
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after {
  content: "+"; position: absolute; right: 4px; top: 50%; transform: translateY(-50%);
  color: var(--blue); font-size: 22px; font-weight: 400; transition: transform 0.2s;
}
.faq-list details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq-list details p { margin: 0 0 20px; color: var(--muted); font-size: 15px; max-width: 62ch; }

/* CONTACT */
.contact { text-align: center; }
.contact h2 { font-size: clamp(40px, 6.5vw, 64px); }
.lead-form { max-width: 620px; margin: 0 auto; text-align: left; background: var(--surface); border: 1px solid var(--line); border-radius: 14px; padding: clamp(22px, 4vw, 34px); box-shadow: 0 1px 3px rgba(10, 22, 40, 0.05); }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-bottom: 22px; }
@media (max-width: 640px) { .form-grid { grid-template-columns: 1fr; } }
.lead-form label { display: block; font-size: 13.5px; color: var(--muted); font-weight: 600; }
.lead-form input {
  display: block; width: 100%; margin-top: 6px;
  background: var(--bg); border: 1.5px solid var(--line); border-radius: 12px;
  color: var(--ink); font-size: 15.5px; padding: 13px 14px;
  font-family: inherit;
  transition: border-color 0.2s;
}
.lead-form input:focus { outline: none; border-color: var(--blue); background: var(--surface); }
.lead-form .btn { width: 100%; border: none; cursor: pointer; font-family: inherit; }
.lead-form .btn[disabled] { opacity: 0.6; cursor: default; transform: none; }
.form-status { min-height: 22px; text-align: center; font-size: 14.5px; margin: 14px 0 0; }
.form-status.ok { color: var(--accent-ok); }
.form-status.err { color: #d3453b; }

/* FOOTER */
footer { border-top: 1px solid var(--line); padding: 28px 0; background: var(--surface); }
.foot { display: flex; align-items: center; justify-content: space-between; gap: 16px; flex-wrap: wrap; font-size: 13.5px; }
@media (max-width: 560px) { .foot { justify-content: center; text-align: center; }
  .foot > * { flex: 0 1 100%; min-width: 0; overflow-wrap: anywhere; } }

/* REVEALS */
@media (prefers-reduced-motion: no-preference) {
  .reveal {
    opacity: 0; transform: translateY(22px) scale(0.99);
    transition: opacity 0.7s cubic-bezier(0.22, 1, 0.36, 1), transform 0.7s cubic-bezier(0.22, 1, 0.36, 1);
  }
  .reveal.in { opacity: 1; transform: none; }
}
@media (prefers-reduced-motion: no-preference) {
  @keyframes pulse { 0%, 100% { transform: scale(1); } 50% { transform: scale(1.03); } }
}

/* DASHBOARDS CAMPAGNES */
.dash-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; margin-top: 40px; }
@media (max-width: 820px) { .dash-grid { grid-template-columns: 1fr; } }
.dash {
  background: var(--surface); border: 1px solid var(--line); border-radius: 14px;
  padding: clamp(20px, 3vw, 28px);
  box-shadow: 0 1px 3px rgba(10, 22, 40, 0.05);
}
.dash-head { display: flex; align-items: center; justify-content: space-between; gap: 12px; margin-bottom: 20px; flex-wrap: wrap; }
.dash-name { display: inline-flex; align-items: center; gap: 9px; font-weight: 700; font-size: 14.5px; }
.live { display: inline-flex; align-items: center; gap: 6px; font-size: 10.5px; font-weight: 800; letter-spacing: 0.12em; color: var(--accent-ok); background: var(--accent-ok-soft); border-radius: 999px; padding: 4px 11px; }
.live i { width: 7px; height: 7px; border-radius: 50%; background: var(--accent-ok); }
@media (prefers-reduced-motion: no-preference) {
  .live i { animation: blinkdot 1.4s ease infinite; }
  @keyframes blinkdot { 50% { opacity: 0.25; } }
}
.dash-stats { display: grid; grid-template-columns: repeat(auto-fit, minmax(105px, 1fr)); gap: 12px; margin-bottom: 20px; }
.stat { background: var(--bg); border: 1px solid var(--line); border-radius: 14px; padding: 12px 14px; }
.stat strong { display: block; font-size: 21px; font-weight: 800; font-variant-numeric: tabular-nums; color: var(--ink); }
.stat span { font-size: 11.5px; color: var(--muted); }
.kws { display: flex; flex-direction: column; gap: 10px; }
.kw { font-size: 13px; color: var(--muted); }
.kw span { display: block; margin-bottom: 4px; }
.kbar { display: block; height: 7px; border-radius: 4px; background: linear-gradient(100deg, #4F46E5, #7C3AED); width: 0; transition: width 1.2s ease; }
.kbar.meta { background: linear-gradient(100deg, #4F46E5, #7C3AED); }
.dash.on .kbar { width: var(--w); }

/* NAV LINKS */
.nav-links { display: flex; gap: 22px; }
.nav-links a { color: var(--muted); text-decoration: none; font-size: 14px; font-weight: 600; transition: color 0.2s; }
.nav-links a:hover, .nav-links a:focus-visible { color: var(--ink); }
@media (max-width: 900px) { .nav-links { display: none; } }

/* GRID-3 + CARD-NUM */
.grid-3 { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 18px; margin-top: 40px; }
.card-num { font-size: 12.5px; font-weight: 800; color: var(--blue); letter-spacing: 0.08em; margin-bottom: 12px; text-transform: uppercase; }
.note { font-size: 14px; color: var(--muted); border-left: 3px solid var(--blue); padding-left: 14px; max-width: 64ch; margin: 28px 0 0; }

/* OFFRE / PRICING */
.offre-band { background: var(--surface); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }

/* ILLUSTRATIONS ANIMÉES DU BENTO */
.illus {
  aspect-ratio: 4 / 3; position: relative; overflow: hidden;
  background: var(--bg) radial-gradient(var(--bg-dots) 1.2px, transparent 1.2px);
  background-size: 22px 22px;
  display: flex; flex-direction: column; justify-content: center;
  padding: clamp(18px, 5%, 34px);
}

/* Google Ads */
.ig-search { display: flex; align-items: center; gap: 8px; background: var(--surface); border: 1.5px solid var(--line); border-radius: 999px; padding: 9px 14px; margin-bottom: 12px; color: var(--muted); }
.ig-type { height: 8px; border-radius: 4px; background: #d5dce7; width: 0; }
@media (prefers-reduced-motion: no-preference) { .ig-type { animation: igtype 4s ease infinite; } }
@keyframes igtype { 0% { width: 0; } 35%, 90% { width: 55%; } 100% { width: 55%; opacity: 0; } }
.ig-res { background: var(--surface); border: 1px solid var(--line); border-radius: 10px; padding: 10px 12px; margin-bottom: 8px; }
.ig-res.you { background: var(--blue-soft); border: 1.5px solid var(--blue); }
@media (prefers-reduced-motion: no-preference) { .ig-res.you { animation: igpulse 4s ease infinite; } }
@keyframes igpulse { 0%, 25% { transform: scale(0.985); box-shadow: none; } 45%, 80% { transform: scale(1); box-shadow: 0 8px 20px rgba(79,70,229, 0.22); } 100% { transform: scale(0.985); } }
.ig-res b { display: inline-block; font-size: 9px; letter-spacing: 0.06em; background: var(--blue); color: #fff; border-radius: 3px; padding: 1px 6px; margin-bottom: 5px; }
.igl { display: block; height: 7px; border-radius: 4px; background: #E2E8F0; margin: 5px 0; }
.ig-res.you .igl { background: #c4d7ff; }
.igl-1 { width: 72%; } .igl-2 { width: 46%; }

/* Meta Ads */
.illus-meta { align-items: center; }
.im-phone { width: 46%; max-width: 150px; aspect-ratio: 9 / 15; background: var(--surface); border: 2px solid var(--ink); border-radius: 18px; padding: 10px; display: flex; align-items: center; }
.im-ad { width: 100%; background: var(--bg); border: 1px solid var(--line); border-radius: 10px; padding: 8px; }
.im-img { display: block; aspect-ratio: 16 / 10; border-radius: 6px; background: linear-gradient(100deg, #4F46E5, #7C3AED); margin-bottom: 6px; }
.im-line { display: block; height: 6px; width: 70%; border-radius: 3px; background: #E2E8F0; margin-bottom: 6px; }
.im-cta { display: block; height: 16px; border-radius: 8px; background: var(--blue); }
.im-h { position: absolute; bottom: 8%; width: 13px; height: 13px; border-radius: 50%; background: var(--blue); box-shadow: 0 4px 10px rgba(79, 70, 229, 0.35); opacity: 0; }
.im-h.h2, .im-h.h4 { background: var(--blue-deep); }
.im-h.h1 { left: 22%; } .im-h.h2 { left: 68%; } .im-h.h3 { left: 30%; } .im-h.h4 { left: 60%; }
@media (prefers-reduced-motion: no-preference) {
  .im-h { animation: floatup 3.6s ease-in infinite; }
  .im-h.h2 { animation-delay: 0.9s; } .im-h.h3 { animation-delay: 1.8s; } .im-h.h4 { animation-delay: 2.7s; }
  @keyframes floatup { 0% { transform: translateY(0) scale(0.7); opacity: 0; } 15% { opacity: 1; } 100% { transform: translateY(-190px) scale(1.15); opacity: 0; } }
}
@media (prefers-reduced-motion: reduce) { .im-h { opacity: 0.7; bottom: 30%; } }

/* Référencement LLM : mini-chat IA */
.illus-llm { align-items: center; justify-content: center; }
.llm-chat { width: 82%; max-width: 300px; background: var(--surface); border: 1.5px solid var(--line); border-radius: 14px; padding: 14px 16px; box-shadow: 0 10px 26px rgba(10, 22, 40, 0.08); }
.llm-head { display: inline-flex; align-items: center; gap: 6px; font-size: 10px; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); margin-bottom: 10px; }
.llm-head svg { color: var(--blue); flex: none; }
.llm-q { margin: 0 0 10px; font-size: 12px; font-weight: 600; color: var(--ink); background: var(--bg); border: 1px solid var(--line); border-radius: 12px 12px 12px 4px; padding: 8px 11px; }
.llm-a { display: flex; gap: 8px; font-size: 12px; color: var(--ink); background: var(--blue-soft); border: 1px solid rgba(79, 70, 229, 0.35); border-radius: 12px 12px 4px 12px; padding: 8px 11px; }
.llm-a b { color: var(--blue); }
@media (prefers-reduced-motion: no-preference) {
  .llm-a { opacity: 0; animation: llmreply 6s ease infinite; }
  @keyframes llmreply { 0%, 18% { opacity: 0; transform: translateY(6px); } 30%, 88% { opacity: 1; transform: none; } 96%, 100% { opacity: 0; } }
}
@media (prefers-reduced-motion: reduce) { .llm-a { opacity: 1; } }
.llm-badge { position: absolute; bottom: 9%; right: 8%; background: var(--grad); color: #fff; font-size: 11px; font-weight: 700; border-radius: 999px; padding: 5px 12px; box-shadow: 0 8px 20px rgba(79, 70, 229, 0.35); }

/* Formation : panneau de gestion à interrupteurs */
.illus-training { align-items: center; justify-content: center; }
.tr-panel { width: 74%; max-width: 280px; background: var(--surface); border: 1.5px solid var(--line); border-radius: 12px; padding: 12px 14px; box-shadow: 0 10px 26px rgba(10, 22, 40, 0.08); }
.tr-title { display: block; font-size: 10px; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); margin-bottom: 8px; }
.tr-row { display: flex; align-items: center; justify-content: space-between; gap: 8px; font-size: 11.5px; font-weight: 600; color: var(--ink); border: 1px solid var(--line); border-radius: 8px; padding: 6px 9px; margin-bottom: 6px; background: var(--bg); }
.tr-row:last-child { margin-bottom: 0; }
.tr-row b { color: var(--blue); font-size: 12px; }
.tr-tog { width: 26px; height: 15px; border-radius: 999px; background: #cbd5e1; position: relative; flex: none; }
.tr-tog::after { content: ""; position: absolute; top: 2px; left: 2px; width: 11px; height: 11px; border-radius: 50%; background: #fff; }
.tr-tog.on { background: var(--blue); }
.tr-tog.on::after { left: auto; right: 2px; }
.tr-badge { position: absolute; bottom: 9%; right: 8%; background: var(--navy); color: #fff; font-size: 11px; font-weight: 700; border-radius: 999px; padding: 5px 12px; box-shadow: 0 8px 20px rgba(10, 22, 40, 0.3); }

/* SEO */
.illus-seo { align-items: center; justify-content: flex-end; padding-bottom: 12%; }
.is-bars { display: flex; align-items: flex-end; gap: 10px; height: 62%; }
.is-bars i { width: clamp(18px, 4vw, 30px); height: var(--h); border-radius: 6px 6px 0 0; background: linear-gradient(180deg, #7C3AED, #4F46E5); transform-origin: bottom; }
@media (prefers-reduced-motion: no-preference) {
  .is-bars i { animation: grow 4.8s ease infinite; animation-delay: var(--d); }
  @keyframes grow { 0% { transform: scaleY(0.1); } 18%, 85% { transform: scaleY(1); } 100% { transform: scaleY(0.1); } }
}
.is-badge {
  position: absolute; top: 14%; right: 18%;
  width: 40px; height: 40px; border-radius: 50%;
  background: var(--grad); color: #fff; font-weight: 800; font-size: 19px;
  display: flex; align-items: center; justify-content: center;
  box-shadow: 0 8px 20px rgba(79, 70, 229, 0.45);
}
@media (prefers-reduced-motion: no-preference) {
  .is-badge { animation: badgepop 4.8s ease infinite; }
  @keyframes badgepop { 0%, 20% { transform: scale(0); opacity: 0; } 30%, 85% { transform: scale(1); opacity: 1; } 100% { transform: scale(0); opacity: 0; } }
}

/* Site multipage */
.illus-site { align-items: center; justify-content: center; }
.isite-browser { width: 80%; max-width: 320px; background: var(--surface); border: 1.5px solid var(--line); border-radius: 12px; overflow: hidden; box-shadow: 0 10px 26px rgba(10, 22, 40, 0.08); }
.isite-bar { display: flex; align-items: center; gap: 5px; background: var(--bg); padding: 7px 10px; border-bottom: 1px solid var(--line); }
.isite-bar .bdot { width: 7px; height: 7px; }
.isite-url { margin-left: 6px; font-size: 10px; color: var(--muted); background: var(--surface); border-radius: 999px; padding: 2px 9px; }
.isite-tabs { display: flex; gap: 5px; padding: 9px 10px 0; flex-wrap: wrap; }
.isite-tabs span { font-size: 9.5px; font-weight: 700; color: var(--muted); border: 1px solid var(--line); border-radius: 999px; padding: 3px 8px; background: var(--bg); }
.isite-tabs span.on { background: var(--blue); border-color: var(--blue); color: #fff; }
.isite-body { display: block; padding: 10px 12px 12px; }
.isl { display: block; height: 7px; border-radius: 4px; background: #E2E8F0; margin: 6px 0; }
.isl-1 { width: 82%; } .isl-2 { width: 58%; } .isl-3 { width: 70%; }
.isite-badge { position: absolute; bottom: 9%; right: 8%; background: var(--navy); color: #fff; font-size: 11px; font-weight: 700; border-radius: 999px; padding: 5px 12px; box-shadow: 0 8px 20px rgba(10, 22, 40, 0.3); }

/* INVESTISSEMENT — sans montants */
.invest-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(290px, 1fr)); gap: 20px; max-width: 880px; }
.offer-card {
  background: var(--bg); border: 1px solid var(--line); border-radius: 14px;
  padding: 30px 28px; display: flex; flex-direction: column;
}
.offer-card:first-child { border-color: var(--blue); box-shadow: 0 10px 34px rgba(79, 70, 229, 0.12); }
.offer-card h3 { margin: 0 0 16px; font-size: 17px; }
.badge-reco { display: inline-block; margin-left: 6px; background: var(--grad); color: #fff; border-radius: 999px; padding: 3px 11px; font-size: 10.5px; font-weight: 800; letter-spacing: 0.06em; text-transform: uppercase; vertical-align: 2px; white-space: nowrap; }
.inc-list { list-style: none; margin: 0 0 20px; padding: 0; flex: 1; }
.inc-list li { padding: 9px 0 9px 26px; position: relative; font-size: 14.5px; color: var(--muted); border-bottom: 1px solid var(--line); }
.inc-list li:last-child { border-bottom: none; }
.inc-list li::before { content: "✓"; position: absolute; left: 2px; color: var(--blue); font-weight: 800; }
.offer-note { margin: 0; font-size: 13.5px; color: var(--muted); background: var(--blue-soft); border: 1px solid rgba(79, 70, 229, 0.25); border-radius: 10px; padding: 12px 14px; }
.invest-cta { margin-top: 34px; text-align: center; background: var(--bg); border: 1px solid var(--line); border-radius: 14px; padding: clamp(24px, 4vw, 34px); max-width: 880px; }
.invest-cta p { margin: 0 0 18px; color: var(--muted); font-size: 15.5px; max-width: 60ch; margin-left: auto; margin-right: auto; }
.invest-cta strong { color: var(--ink); }

/* MIROIR */
.mirror-eyebrow { text-transform: uppercase; letter-spacing: 0.18em; font-size: 12px; font-weight: 700; color: #a5b4fc; margin: 0 0 18px; }
.mirror-text { color: #CBD5E1; font-size: clamp(15px, 2vw, 18px); max-width: 62ch; margin: 18px auto 26px; }
.mirror-text strong { color: #fff; }

/* Zéro technique : colle à la section précédente */
#zerotech { padding-top: 0; }
.im-sponso { display: block; font-style: normal; font-size: 8px; color: #8a94a6; margin-bottom: 4px; }
.im-img { background: url('img/solaire.jpg') center / cover no-repeat; }

/* Carte loi anti-démarchage */
.law-card {
  display: flex; gap: 18px; align-items: flex-start;
  background:
    radial-gradient(70% 130% at 92% -20%, rgba(79, 70, 229, 0.32), transparent 55%),
    var(--navy);
  color: #fff;
  border-radius: 14px; padding: 26px 28px; margin-top: 28px;
}
.law-ico { font-size: 30px; line-height: 1; }
.law-card h3 { color: #fff; margin: 0 0 8px; font-size: 18px; }
.law-card p { margin: 0; color: #CBD5E1; font-size: 14.5px; max-width: 70ch; }
.law-card strong { color: #fff; }

/* EXEMPLES CÔTE À CÔTE */
.demos-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 22px; margin-top: 40px; }
@media (max-width: 760px) { .demos-grid { grid-template-columns: 1fr; } }
.demo-card { margin: 0; }
.demo-card .browser { box-shadow: 0 1px 3px rgba(10, 22, 40, 0.06), 0 12px 32px rgba(10, 22, 40, 0.08); }
.demo-card figcaption { padding: 14px 6px 0; font-size: 14.5px; color: var(--muted); }
.demo-card figcaption strong { color: var(--ink); }
/* Pub Meta : rotation des visuels secteurs */
.im-img { transition: opacity 0.4s ease; }
.sun-badge {
  position: absolute; top: 14px; right: 14px;
  background: #fff; color: #b45309; font-size: 11px; font-weight: 800;
  border-radius: 999px; padding: 6px 12px;
  box-shadow: 0 6px 16px rgba(0, 0, 0, 0.25);
}
.cta-sun { background: #f59e0b; }
.va-band { height: 64px; background: linear-gradient(90deg, rgba(10,22,40,0.35), rgba(10,22,40,0)), url('img/assurance.jpg') center 30% / cover no-repeat; }
.va-body { padding: 16px 20px 20px; }
.va-brand { font-size: 13px; font-weight: 800; letter-spacing: 0.04em; color: var(--ink); }
.va-brand b { color: #4F46E5; }
.va-brand em { font-style: normal; font-weight: 600; font-size: 10px; color: var(--muted); margin-left: 6px; text-transform: uppercase; letter-spacing: 0.1em; }
.va-title { margin: 8px 0 10px; font-size: 20px; font-weight: 800; letter-spacing: -0.015em; color: var(--ink); }
.va-list { list-style: none; margin: 0 0 12px; padding: 0; }
.va-list li { font-size: 12.5px; color: var(--muted); padding: 3px 0 3px 20px; position: relative; }
.va-list li::before { content: "✓"; position: absolute; left: 0; color: #4F46E5; font-weight: 800; }
.va-form { display: flex; gap: 8px; flex-wrap: wrap; }
.va-input { flex: 1; min-width: 130px; border: 1.5px solid var(--line); border-radius: 8px; padding: 9px 12px; font-size: 12.5px; color: #9aa7b4; background: #fafaf8; }
.va-cta { background: #4F46E5; color: #fff; font-weight: 800; font-size: 12.5px; border-radius: 8px; padding: 10px 14px; }
.va-trust { display: block; margin-top: 10px; font-size: 11px; color: var(--muted); }
.vi-left { padding: 18px 20px; display: flex; flex-direction: column; justify-content: center; }
.vi-brand { font-family: Georgia, 'Times New Roman', serif; font-size: 15px; letter-spacing: 0.18em; color: #1c2b3a; }
.vi-brand em { display: block; font-style: italic; font-size: 11px; letter-spacing: 0.05em; color: #b98d2f; }
.vi-title { font-family: Georgia, 'Times New Roman', serif; font-size: 21px; color: #1c2b3a; margin: 10px 0 8px; line-height: 1.2; }
.vi-steps { font-size: 10.5px; letter-spacing: 0.06em; text-transform: uppercase; color: #8a7a55; margin: 0 0 12px; }
.vi-steps b { color: #b98d2f; }
.vi-steps i { font-style: normal; opacity: 0.5; margin: 0 4px; }
.vi-form { display: flex; flex-direction: column; gap: 8px; }
.vi-input { border: 1px solid #ddd0b4; border-radius: 4px; padding: 10px 12px; font-size: 12.5px; color: #9a8d6e; background: #fff; }
.vi-cta { background: #1c2b3a; color: #f6f1e7; text-align: center; font-weight: 700; font-size: 12.5px; border-radius: 4px; padding: 11px; letter-spacing: 0.04em; }
.vi-note { margin-top: 8px; font-size: 10.5px; color: #8a7a55; font-style: italic; }
.vi-photo { background: url('img/immo.jpg') center / cover no-repeat; }
@media (max-width: 500px) { .vi-photo { min-height: 110px; order: -1; } }
.vt-brand { font-size: 14px; font-weight: 900; letter-spacing: 0.1em; color: #fff; font-style: italic; }
.vt-brand b { color: #e11d2e; }
.vt-title { color: #fff; font-size: clamp(19px, 2.4vw, 24px); font-weight: 900; font-style: italic; letter-spacing: -0.01em; margin: 8px 0 6px; }
.vt-title mark { background: #ffd400; color: #111; padding: 0 6px; border-radius: 3px; font-style: normal; }
.vt-sub { color: #b9c0cc; font-size: 12px; margin: 0 0 14px; }
.vt-form { display: flex; gap: 10px; flex-wrap: wrap; align-items: center; }
.plate {
  display: inline-flex; align-items: stretch; overflow: hidden;
  border: 2px solid #111; border-radius: 6px; background: #fff;
  font-weight: 800; font-size: 14px;
}
.plate i { background: #003399; color: #ffd400; font-style: normal; font-size: 9px; display: flex; align-items: center; padding: 0 5px; }
.plate b { padding: 8px 12px; color: #9aa2ad; letter-spacing: 0.12em; font-family: 'Courier New', monospace; }
.vt-cta { background: #ffd400; color: #111; font-weight: 900; font-size: 13px; border-radius: 8px; padding: 11px 16px; font-style: italic; }
.lead-pop {
  position: absolute; z-index: 3; left: 50%; top: 12px;
  transform: translateX(-50%) translateY(-8px);
  background: #4F46E5; color: #fff;
  font-size: 12px; font-weight: 800; white-space: nowrap;
  border-radius: 999px; padding: 8px 16px;
  box-shadow: 0 10px 26px rgba(79,70,229, 0.45);
  opacity: 0; pointer-events: none;
}
@media (prefers-reduced-motion: no-preference) {
  .lead-pop { animation: leadpop 7s ease infinite; }
  .demo-card:nth-child(2) .lead-pop { animation-delay: 1.75s; }
  .demo-card:nth-child(3) .lead-pop { animation-delay: 3.5s; }
  .demo-card:nth-child(4) .lead-pop { animation-delay: 5.25s; }
  @keyframes leadpop {
    0%, 8% { opacity: 0; transform: translateX(-50%) translateY(-8px); }
    13%, 32% { opacity: 1; transform: translateX(-50%) translateY(0); }
    38%, 100% { opacity: 0; transform: translateX(-50%) translateY(-8px); }
  }
}
@media (prefers-reduced-motion: reduce) { .lead-pop { opacity: 1; } }
/* le badge solaire ne doit pas chevaucher la notif */
.sun-badge { top: auto; bottom: 14px; right: 14px; }

/* Badges hero */
.hero-badges { display: flex; gap: 10px; flex-wrap: wrap; justify-content: center; margin: -10px 0 36px; }
.hero-badges span {
  font-size: 13px; font-weight: 700; color: var(--muted);
  background: var(--surface); border: 1.5px solid var(--line);
  border-radius: 999px; padding: 7px 16px;
}
.hero-badges .hb-google { color: var(--blue); border-color: rgba(79, 70, 229, 0.35); }
.hero-badges .hb-meta {
  color: #fff; border: none;
  background: linear-gradient(100deg, #4F46E5, #7C3AED 60%, #4F46E5);
  box-shadow: 0 6px 18px rgba(79, 70, 229, 0.3);
}

/* CARROUSEL D'EXEMPLES */
.demo-nav { display: flex; gap: 8px; flex-wrap: wrap; margin: 34px 0 18px; }
.dn {
  display: inline-flex; align-items: center; gap: 7px;
  font-family: inherit; font-size: 13.5px; font-weight: 700; cursor: pointer;
  border: 1.5px solid var(--line); background: var(--surface); color: var(--muted);
  border-radius: 999px; padding: 9px 16px; transition: all 0.2s;
}
.dn svg { width: 15px; height: 15px; flex: none; color: var(--blue); transition: color 0.2s; }
.dn:hover { border-color: var(--ink); color: var(--ink); }
.dn.on { background: var(--ink); border-color: var(--ink); color: #fff; }
.dn.on svg { color: #fff; }
.demos-grid.carousel { display: block; position: relative; margin-top: 0; }
.demos-grid.carousel .demo-card { position: absolute; inset: 0 0 auto; opacity: 0; pointer-events: none; transition: opacity 0.55s ease; }
.demos-grid.carousel .demo-card.act { position: relative; opacity: 1; pointer-events: auto; }
.demos-grid.carousel .va-band { height: 96px; }
.demos-grid.carousel .lead-pop { animation-delay: 0s !important; }

/* DUO landing + pub Meta */
.demo-duo { display: grid; grid-template-columns: 1fr 1.5fr; gap: 18px; align-items: start; }
@media (max-width: 760px) { .demo-duo { grid-template-columns: 1fr; } }
.fb-ad {
  background: #fff; border: 1px solid var(--line); border-radius: 12px;
  overflow: hidden; font-size: 13px;
  box-shadow: 0 1px 3px rgba(10, 22, 40, 0.06), 0 12px 32px rgba(10, 22, 40, 0.08);
}
.fb-head { display: flex; align-items: center; gap: 9px; padding: 10px 12px; }
.fb-av { width: 34px; height: 34px; border-radius: 50%; color: #fff; font-weight: 800; font-size: 13px; display: flex; align-items: center; justify-content: center; flex-shrink: 0; }
.fb-who { display: flex; flex-direction: column; line-height: 1.25; min-width: 0; }
.fb-who b { font-size: 13px; color: #050505; }
.fb-who em { font-style: normal; font-size: 11px; color: #65676b; }
.fb-dots { margin-left: auto; color: #65676b; font-weight: 800; letter-spacing: 1px; }
.fb-txt { margin: 0; padding: 0 12px 10px; color: #050505; font-size: 12.5px; line-height: 1.45; }
.fb-img { aspect-ratio: 16 / 9; background-size: cover; background-position: center; }
.fb-ctabar { display: flex; align-items: center; justify-content: space-between; gap: 10px; background: #f0f2f5; padding: 9px 12px; }
.fb-ctabar span { font-size: 10.5px; color: #65676b; letter-spacing: 0.03em; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.fb-ctabar b { background: #e4e6eb; color: #050505; font-size: 12px; border-radius: 6px; padding: 7px 12px; white-space: nowrap; }
.fb-react { display: flex; justify-content: space-between; padding: 8px 12px; border-top: 1px solid #e4e6eb; color: #65676b; font-size: 11.5px; }
/* dans le carrousel, la pub suit la hauteur de la landing */
.demos-grid.carousel .demo-duo .browser { min-width: 0; }

/* Labels pédagogiques des colonnes */
.duo-col { min-width: 0; }
.duo-label { display: flex; align-items: baseline; gap: 8px; margin-bottom: 10px; font-size: 13.5px; font-weight: 800; color: var(--ink); }
.duo-label b {
  width: 22px; height: 22px; flex-shrink: 0; border-radius: 50%;
  background: var(--blue); color: #fff; font-size: 12px;
  display: inline-flex; align-items: center; justify-content: center;
  transform: translateY(3px);
}
.duo-label em { font-style: normal; font-weight: 600; font-size: 11.5px; color: var(--muted); }

/* CARROUSEL PROCESS */
.proc { background: var(--surface); border: 1px solid var(--line); border-radius: 14px; padding: clamp(22px, 4vw, 36px); margin-top: 36px; box-shadow: 0 1px 3px rgba(10, 22, 40, 0.05); }
.proc-stage { position: relative; min-height: 240px; }
.p-slide { position: absolute; inset: 0; opacity: 0; pointer-events: none; transition: opacity 0.5s ease; display: grid; grid-template-columns: 1.2fr 1fr; gap: 28px; align-items: center; }
.p-slide.act { position: relative; opacity: 1; pointer-events: auto; }
@media (max-width: 700px) { .p-slide { grid-template-columns: 1fr; } }
.p-num { width: 38px; height: 38px; border-radius: 50%; background: var(--blue); color: #fff; font-weight: 800; font-size: 17px; display: inline-flex; align-items: center; justify-content: center; margin-bottom: 12px; }
.p-txt h3 { font-size: 22px; margin: 0 0 8px; }
.p-txt p { margin: 0; color: var(--muted); font-size: 15px; max-width: 46ch; }
.p-vis { display: flex; justify-content: center; }
.pv-card { background: var(--bg); border: 1px solid var(--line); border-radius: 14px; padding: 26px 30px; text-align: center; display: flex; flex-direction: column; gap: 6px; align-items: center; min-width: 220px; }
.pv-big { font-size: 38px; }
.pv-card b { font-size: 15px; }
.pv-card em { font-style: normal; font-size: 12.5px; color: var(--muted); }
.pv-doc { align-items: stretch; text-align: left; }
.pv-line { display: block; height: 9px; border-radius: 4px; background: #E2E8F0; }
.pv-line.short { width: 60%; }
.pv-sign { margin-top: 10px; color: #4F46E5; font-weight: 800; font-size: 14px; border-top: 1.5px dashed var(--line); padding-top: 12px; }
.pv-build { display: flex; gap: 12px; }
.pv-build span { background: var(--bg); border: 1px solid var(--line); border-radius: 12px; padding: 18px 16px; font-size: 26px; display: flex; flex-direction: column; align-items: center; gap: 6px; }
.pv-build i { font-style: normal; font-size: 11.5px; font-weight: 700; color: var(--muted); }
@media (prefers-reduced-motion: no-preference) {
  .p-slide.act .pv-build span { animation: buildin 0.5s ease both; }
  .p-slide.act .pv-build span:nth-child(2) { animation-delay: 0.15s; }
  .p-slide.act .pv-build span:nth-child(3) { animation-delay: 0.3s; }
  @keyframes buildin { from { opacity: 0; transform: translateY(10px) scale(0.9); } to { opacity: 1; transform: none; } }
}
.pv-leads { align-items: stretch; }
.pv-lead { background: var(--blue-soft); border: 1px solid rgba(79,70,229, 0.35); color: var(--ink); border-radius: 9px; padding: 8px 12px; font-size: 12.5px; font-weight: 600; }
@media (prefers-reduced-motion: no-preference) {
  .p-slide.act .pv-lead { animation: buildin 0.5s ease both; }
  .p-slide.act .pv-lead:nth-child(2) { animation-delay: 0.2s; }
  .p-slide.act .pv-lead:nth-child(3) { animation-delay: 0.4s; }
}
.p-final { display: flex !important; flex-direction: column; align-items: center; justify-content: center; text-align: center; gap: 8px; }
.p-final h3 { font-size: clamp(22px, 3vw, 30px); margin: 0; }
.p-final p { color: var(--muted); margin: 0 0 14px; }
.proc-ctrl { display: flex; align-items: center; justify-content: center; gap: 18px; margin-top: 26px; }
.p-arrow { font-family: inherit; width: 40px; height: 40px; border-radius: 50%; border: 1.5px solid var(--line); background: var(--surface); color: var(--ink); font-size: 16px; font-weight: 700; cursor: pointer; transition: all 0.2s; }
.p-arrow:hover { border-color: var(--ink); }
.p-dots { display: flex; gap: 8px; }
.p-dot { width: 9px; height: 9px; border-radius: 50%; background: var(--line); border: none; padding: 0; cursor: pointer; transition: all 0.2s; }
.p-dot.on { background: var(--blue); transform: scale(1.25); }

/* Annonce Google par secteur */
.g-ad { background: #fff; border: 1px solid var(--line); border-radius: 12px; padding: 12px 14px; margin-bottom: 16px; box-shadow: 0 1px 3px rgba(10, 22, 40, 0.06); }
.g-search { display: flex; align-items: center; gap: 8px; border: 1.5px solid var(--line); border-radius: 999px; padding: 7px 12px; font-size: 12px; color: var(--ink); margin-bottom: 10px; }
.g-search svg { color: var(--muted); flex-shrink: 0; }
.g-res { padding: 2px 2px 0; }
.g-badge { font-size: 10px; font-weight: 800; letter-spacing: 0.05em; background: var(--blue); color: #fff; border-radius: 4px; padding: 1.5px 7px; display: inline-block; margin-bottom: 4px; }
.g-title { margin: 0; font-size: 13.5px; font-weight: 700; color: #1a0dab; }
.g-url { margin: 1px 0 3px; font-size: 11px; color: #0d652d; }
.g-desc { margin: 0; font-size: 11.5px; color: #4d5156; }
.duo-label.lbl2 { margin-top: 2px; }

/* Force SEO */
.seo-force {
  display: grid; grid-template-columns: auto 1fr; gap: 28px; align-items: center;
  background:
    radial-gradient(46% 120% at 0% 120%, rgba(0, 180, 255, 0.14), transparent 60%),
    radial-gradient(60% 130% at 100% -20%, rgba(79, 70, 229, 0.28), transparent 55%),
    var(--navy);
  color: #fff;
  border-radius: 14px; padding: clamp(24px, 4vw, 36px); margin-top: 28px;
}
@media (max-width: 640px) { .seo-force { grid-template-columns: 1fr; } }
.sf-stat { text-align: center; padding-right: 28px; border-right: 1px solid rgba(255, 255, 255, 0.15); }
@media (max-width: 640px) { .sf-stat { border-right: none; padding-right: 0; border-bottom: 1px solid rgba(255,255,255,0.15); padding-bottom: 16px; } }
.sf-stat strong { display: block; font-size: clamp(44px, 6vw, 64px); font-weight: 800; color: #00B4FF; letter-spacing: -0.03em; line-height: 1; }
.sf-stat span { font-size: 12.5px; color: #CBD5E1; display: block; max-width: 20ch; margin: 8px auto 0; }
.sf-txt h3 { color: #fff; margin: 0 0 8px; font-size: 19px; }
.sf-txt p { margin: 0; color: #CBD5E1; font-size: 14.5px; max-width: 66ch; }
.sf-txt strong { color: #fff; }

/* Animation des badges + CTA hero */
@media (prefers-reduced-motion: no-preference) {
  .hero-badges span { animation: bfloat 3.2s ease-in-out infinite; }
  .hero-badges span:nth-child(1) { animation-delay: 0s; }
  .hero-badges span:nth-child(2) { animation-delay: 0.4s; }
  .hero-badges span:nth-child(3) { animation-delay: 0.8s; }
  .hero-badges span:nth-child(4) { animation-delay: 1.2s; }
  @keyframes bfloat { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-6px); } }
  .hero-badges .hb-meta {
    background-size: 250% 100%;
    animation: bfloat 3.2s ease-in-out 0.8s infinite, metaflow 4s linear infinite;
  }
  @keyframes metaflow { 0% { background-position: 0% 0; } 50% { background-position: 100% 0; } 100% { background-position: 0% 0; } }
  .hero-ctas .btn-primary { animation: breathe 2.8s ease-in-out infinite; }
  @keyframes breathe {
    0%, 100% { transform: scale(1); box-shadow: 0 1px 2px rgba(10, 22, 40, 0.2); }
    50% { transform: scale(1.045); box-shadow: 0 10px 30px rgba(79,70,229, 0.45); }
  }
  .hero-ctas .btn-ghost:hover { transform: translateY(-2px); }
}

/* ── Cas client réel (captures du deck visio) ── */
.cas-grid.two { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin: 24px 0 0; align-items: stretch; }
.cas-item { margin: 0; background: #fff; border: 1.5px solid var(--line); border-radius: 16px; padding: 12px; box-shadow: 0 12px 30px rgba(15, 23, 42, 0.07); display: flex; flex-direction: column; }
.cas-item img { width: 100%; height: auto; display: block; border-radius: 10px; }
/* rangée 1 : landing (haute) et pub Meta (carrée) egalisees par recadrage haut */
.cas-item.cover img { aspect-ratio: 1 / 1; object-fit: cover; object-position: top; }
.cas-item figcaption { font-size: 13.5px; color: var(--muted); text-align: center; padding: 10px 4px 2px; margin-top: auto; }
@media (max-width: 760px) { .cas-grid.two { grid-template-columns: 1fr; } .cas-item.cover img { aspect-ratio: auto; } }

/* ── Cartes campagnes : logos officiels + alignement des rangées ── */
.dash { display: flex; flex-direction: column; }
.dash .kws { margin-top: auto; }
.dash-name { display: inline-flex; align-items: center; gap: 9px; }
.brand-ico { flex-shrink: 0; display: block; }
.stat span { display: block; min-height: 1.35em; }

/* ── Rangée CTA de fin de section ── */
.cta-row { text-align: center; margin-top: 34px; }

/* ── Test humains (photos d'illustration) ── */
.seo-force.with-photo { grid-template-columns: 220px auto 1fr; }
.sf-photo { margin: 0; }
.sf-photo img { display: block; width: 100%; height: 100%; object-fit: cover; border-radius: 10px; aspect-ratio: 1 / 0.93; }
@media (max-width: 760px) { .seo-force.with-photo { grid-template-columns: 1fr; } .sf-photo img { aspect-ratio: 16 / 10; } }
.contact-duo { display: grid; grid-template-columns: 0.72fr 1fr; gap: 22px; max-width: 920px; margin: 0 auto; align-items: stretch; }
.contact-photo { margin: 0; }
.contact-photo img { display: block; width: 100%; height: 100%; object-fit: cover; border-radius: 14px; border: 1px solid var(--line); }
.contact-duo .lead-form { max-width: none; margin: 0; }
@media (max-width: 760px) { .contact-duo { grid-template-columns: 1fr; } .contact-photo img { max-height: 300px; object-position: 50% 22%; } }

/* ── Vidéo d'ambiance de la bande statement ── */
.statement.has-video { position: relative; overflow: hidden; }
.st-video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: 0.55; }
.statement.has-video::after { content: ""; position: absolute; inset: 0; background: rgba(10, 16, 34, 0.38); }
.statement.has-video .container { position: relative; z-index: 1; }
@media (prefers-reduced-motion: reduce) { .st-video { display: none; } }

/* ── Bande punch avant contact ── */
.statement.punch .st-line { font-size: clamp(24px, 3.6vw, 42px); max-width: 900px; margin-left: auto; margin-right: auto; }
.statement.punch .cta-row { margin-top: 26px; }


/* ── Mini-landing démo Solaire (restauré — règles vivantes retirées par erreur lors de la purge) ── */
/* FAUSSE LANDING DEMO */
.demo-landing { border-radius: 0; border: none; box-shadow: none; }
.dl-body {
  display: grid; grid-template-columns: 1.2fr 1fr; gap: 26px;
  align-items: center;
  background: linear-gradient(135deg, #0f172a 0%, #132849 100%);
  padding: clamp(24px, 4vw, 44px);
}
.dl-body { grid-template-columns: 1fr; }
.dl-brand { font-size: 11px; letter-spacing: 0.2em; font-weight: 700; color: #a5b4fc; }
.dl-title { color: #fff; font-size: clamp(26px, 3.6vw, 40px); font-weight: 800; line-height: 1.1; letter-spacing: -0.02em; margin: 10px 0 16px; }
.dl-chips { display: flex; gap: 8px; flex-wrap: wrap; margin-bottom: 16px; }
.dl-chips span { font-size: 12px; font-weight: 600; color: #d7e4ff; background: rgba(79,70,229, 0.18); border: 1px solid rgba(79,70,229, 0.35); border-radius: 999px; padding: 5px 12px; }
.dl-stars { color: #94A3B8; font-size: 15px; letter-spacing: 2px; }
.dl-stars em { font-style: normal; color: #94A3B8; font-size: 12.5px; letter-spacing: 0; margin-left: 6px; }
.dl-form { background: #fff; border-radius: 12px; padding: 22px; display: flex; flex-direction: column; gap: 10px; box-shadow: 0 20px 50px rgba(0, 0, 0, 0.3); }
.dl-form-title { margin: 0 0 4px; font-weight: 800; font-size: 16px; color: var(--ink); }
.dl-input { display: block; border: 1.5px solid var(--line); border-radius: 10px; padding: 11px 14px; font-size: 13.5px; color: #9aa7b4; background: var(--bg); }
.dl-cta { display: block; text-align: center; background: var(--blue); color: #fff; font-weight: 800; font-size: 14.5px; border-radius: 999px; padding: 13px; box-shadow: 0 1px 2px rgba(10, 22, 40, 0.25); }
.dl-cta { animation: pulse 2.4s ease infinite; }
.dl-note { text-align: center; font-size: 11.5px; color: var(--muted); }
/* Landing démo solaire : photo réelle en fond */
.dl-body {
  background: linear-gradient(100deg, rgba(10, 22, 40, 0.92) 0%, rgba(10, 22, 40, 0.72) 45%, rgba(10, 22, 40, 0.35) 100%), url('img/solaire.jpg') center / cover no-repeat;
}
/* Onglets démo landing */
.dl-tabs { display: flex; gap: 8px; flex-wrap: wrap; padding: 14px 16px 0; background: var(--surface); }
.dl-tab {
  font-family: inherit; font-size: 13px; font-weight: 700; cursor: pointer;
  border: 1.5px solid var(--line); background: var(--bg); color: var(--muted);
  border-radius: 999px; padding: 8px 15px;
  transition: all 0.2s;
}
.dl-tab:hover { border-color: var(--ink); color: var(--ink); }
.dl-tab.on { background: var(--ink); border-color: var(--ink); color: #fff; }
.dl-body { transition: background 0.4s ease; }
.dl-body.assurance { background: linear-gradient(100deg, rgba(10, 22, 40, 0.92) 0%, rgba(10, 22, 40, 0.72) 45%, rgba(10, 22, 40, 0.35) 100%), url('img/assurance.jpg') center / cover no-repeat; }
.dl-body.immo { background: linear-gradient(100deg, rgba(10, 22, 40, 0.92) 0%, rgba(10, 22, 40, 0.72) 45%, rgba(10, 22, 40, 0.35) 100%), url('img/immo.jpg') center / cover no-repeat; }
.dl-body.auto { background: linear-gradient(100deg, rgba(10, 22, 40, 0.92) 0%, rgba(10, 22, 40, 0.72) 45%, rgba(10, 22, 40, 0.35) 100%), url('img/auto.jpg') center / cover no-repeat; }
.dl-mini {
  padding: clamp(18px, 4vw, 26px);
  min-height: 250px;
  display: flex; flex-direction: column; justify-content: flex-end;
}
.dl-mini.solaire { background: linear-gradient(180deg, rgba(10, 22, 40, 0.25) 0%, rgba(10, 22, 40, 0.88) 75%), url('img/solaire.jpg') center / cover no-repeat; }
.dl-mini.assurance { background: linear-gradient(180deg, rgba(10, 22, 40, 0.25) 0%, rgba(10, 22, 40, 0.88) 75%), url('img/assurance.jpg') center / cover no-repeat; }
.dl-mini.immo { background: linear-gradient(180deg, rgba(10, 22, 40, 0.25) 0%, rgba(10, 22, 40, 0.88) 75%), url('img/immo.jpg') center / cover no-repeat; }
.dl-mini.auto { background: linear-gradient(180deg, rgba(10, 22, 40, 0.25) 0%, rgba(10, 22, 40, 0.88) 75%), url('img/auto.jpg') center / cover no-repeat; }
.dl-mini .dl-brand { font-size: 10px; }
.dl-mini-title { color: #fff; font-size: clamp(18px, 2.4vw, 23px); font-weight: 800; line-height: 1.15; letter-spacing: -0.015em; margin: 8px 0 10px; }
.dl-mini .dl-chips { margin-bottom: 12px; }
.dl-mini .dl-chips span { font-size: 11px; padding: 4px 10px; }
.dl-mini-form { background: #fff; border-radius: 12px; padding: 12px; display: flex; flex-direction: column; gap: 8px; }
.dl-mini-form .dl-input { padding: 9px 12px; font-size: 12.5px; }
.dl-mini-form .dl-cta { padding: 10px; font-size: 13px; }
/* ☀️ SOLAIRE — badge flottant + CTA solaire */
.dl-mini.solaire { position: relative; }
/* 🛡️ ASSURANCE — corporate clair */
.dl-mini.v-assur { padding: 0; min-height: 250px; background: #fff; display: block; }
/* 🏡 IMMOBILIER — élégant serif, moitié photo */
.dl-mini.v-immo { padding: 0; min-height: 250px; background: #f6f1e7; display: grid; grid-template-columns: 1.15fr 0.85fr; }
.dl-mini.v-immo { grid-template-columns: 1fr; }
/* 🚗 AUTO — sombre dynamique, plaque d'immat */
.dl-mini.v-auto {
  min-height: 250px;
  background: linear-gradient(90deg, rgba(13, 15, 19, 0.96) 35%, rgba(13, 15, 19, 0.55) 100%), url('img/auto.jpg') right center / cover no-repeat;
  display: flex; flex-direction: column; justify-content: center;
}
/* ✅ Notification « formulaire → prospect » sur chaque exemple */
.dl-mini { position: relative; }
.demos-grid.carousel .dl-mini { min-height: 340px; }
.demos-grid.carousel .dl-mini.v-assur { min-height: 340px; }
@media (max-width: 700px) { .dl-body { grid-template-columns: 1fr; } }
@media (max-width: 500px) { .dl-mini.v-immo { grid-template-columns: 1fr; } }

/* CTA : autoriser le retour à la ligne sur très petits écrans */
@media (max-width: 420px) { .cta-row .btn { white-space: normal; line-height: 1.35; } }

/* ── Vidéo b-roll section campagnes ── */
.broll { margin: 26px 0 30px; }
.broll video { display: block; width: 100%; border-radius: 14px; border: 1px solid var(--line); aspect-ratio: 16 / 9; object-fit: cover; }
.broll figcaption { font-size: 13.5px; color: var(--muted); text-align: center; margin-top: 10px; }
@media (prefers-reduced-motion: reduce) { .broll video { display: none; } }

/* ── Avis vérifiés de l'expert ── */
#avis { background: var(--surface); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.avis-wrap { display: grid; grid-template-columns: 240px 1fr; gap: 26px; margin-top: 30px; align-items: stretch; }
.avis-score { background: linear-gradient(150deg, #171E3A, #0F172A); color: #fff; border-radius: 14px; padding: 26px 22px; display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center; gap: 6px; }
.as-note { font-size: 52px; font-weight: 800; line-height: 1; }
.as-stars { color: #FFC24D; font-size: 20px; letter-spacing: 3px; }
.as-detail { font-size: 12.5px; color: #C4CBDA; margin-top: 6px; }
.as-sub { font-size: 11.5px; color: #8B94A9; }
.avis-cards { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.avis-card { margin: 0; background: var(--bg, #F5F7FA); border: 1px solid var(--line); border-radius: 14px; padding: 22px 24px; display: flex; flex-direction: column; gap: 14px; }
.avis-card blockquote { margin: 0; font-size: 15px; line-height: 1.65; color: var(--ink, #1c2637); }
.avis-card figcaption { font-size: 13.5px; color: var(--muted); }
.avis-card figcaption em { color: #94A3B8; font-style: normal; font-size: 12px; }
.avis-refs { margin-top: 22px; font-size: 14px; color: var(--muted); display: flex; flex-wrap: wrap; gap: 8px 10px; align-items: center; }
.avis-refs span { background: #EEF2FF; color: #4F46E5; border-radius: 999px; padding: 4px 14px; font-size: 12.5px; font-weight: 600; }
@media (max-width: 860px) { .avis-wrap { grid-template-columns: 1fr; } .avis-cards { grid-template-columns: 1fr; } }

/* ── Bandeau références clients ── */
#references { overflow: hidden; }
.refs-band { overflow: hidden; margin-top: 22px; position: relative; }
.refs-band + .refs-band { margin-top: 16px; }
.refs-track { display: flex; align-items: center; gap: 14px; width: max-content; animation: refs-defile 60s linear infinite; padding: 4px 0; }
.refs-band.rev .refs-track { animation: refs-defile-rev 52s linear infinite; }
.refs-band:hover .refs-track { animation-play-state: paused; }
.refs-track img { height: 128px; width: auto; transition: transform .3s ease; }
.refs-band.rev .refs-track img { height: 60px; }
@keyframes refs-defile { to { transform: translateX(-50%); } }
@keyframes refs-defile-rev { from { transform: translateX(-50%); } to { transform: translateX(0); } }
.refs-band::before, .refs-band::after { content: ""; position: absolute; top: 0; bottom: 0; width: 70px; z-index: 1; pointer-events: none; }
.refs-band::before { left: 0; background: linear-gradient(90deg, var(--bg, #F5F7FA), transparent); }
.refs-band::after { right: 0; background: linear-gradient(270deg, var(--bg, #F5F7FA), transparent); }
@media (prefers-reduced-motion: reduce) {
  .refs-track { animation: none !important; flex-wrap: wrap; width: auto; justify-content: center; }
  .refs-band:not(.rev) .refs-track img:nth-child(n+25) { display: none; }
  .refs-band.rev .refs-track img:nth-child(n+16) { display: none; }
}
@media (max-width: 640px) { .refs-track img { height: 42px; padding: 6px 12px; } }

#references { background: #ffffff; }
.refs-band::before { background: linear-gradient(90deg, #ffffff, transparent) !important; }
.refs-band::after { background: linear-gradient(270deg, #ffffff, transparent) !important; }
.refs-track { gap: 46px; }
.refs-track img:hover { transform: translateY(-3px) scale(1.06); }
@media (max-width: 820px) {
  .refs-track { animation: none !important; width: auto; flex-wrap: wrap; justify-content: center; gap: 18px 22px; padding: 6px 14px; }
  .refs-band:not(.rev) .refs-track img:nth-child(n+25) { display: none; }
  .refs-band.rev .refs-track img:nth-child(n+16) { display: none; }
  .refs-track img { height: 62px; }
  .refs-band.rev .refs-track img { height: 40px; }
  .refs-band::before, .refs-band::after { display: none; }
}